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Randy Carson

Randy Carson

Friday, 19 October 2012 10:10

Doin' The Chores

3-legged-stoolHaving been born and raised in the midwest, I've done my fair share of chores around the barn, some fun, some not so much.  My family raised a small herd of dairy cows when I was a kid, and as most of you from that upbringing know, some of the cows would allow themselves to be milked by machine (the preferred method), and some would not.  Not wanting the milk from those "rebels" to escape the production cycle, we milked those individuals by hand.  One necessary item to complete this feat was the ol' milking stool.  Now to be honest with you it was a complex contraption made by nailing two boards together in the shape of a T, but that tried and true design does not do anything to further the real point of this article, so you'll see my stool has three legs.  Yes; now you can say you actually know a programmer / web-developer that can milk a cow and ride a horse, just in case the internet ever goes away!


One of the most common questions we receive from our small business customers is, "Do I need a Facebook account?"  As with just about everything in the technical world, the true answer is, "That depends."  I do believe there are some common sense steps to follow regarding a company's desire to incorporate social media into their marketing and sales efforts.

Saturday, 22 September 2012 17:38

Do Not Track Me Bro!

Image-20120929-1The Internet has become one huge game of follow the leader.  Companies are spending huge dollars to find out all about your browsing habits.  For example let's say, you are in the market for some new sneakers.  In your quest for the perfect pair of shoes at the right price, you fire up your trusty Internet browser and begin the process of sniffing out your quarry and sizing it up for the kill; with free shipping too!  At this moment unless you take steps to ensure the sneaker manufacturers, distributors, and retail outlets are looking over your shoulder at every dark alley you browse down.  So you say, "How widespread is this?"  Or, perhaps you are thinking, "I didn't even know this was happening."  Now, keep in mind there is nothing even close to scientific about this data, but about two weeks ago I started conducting a survey on the websites I visit regularly (and no I won't name them.)  I found there are between 6 and 12 tracking tools showing up on every site.  Actually, the counts didn't surprise me at all, but the next valid question is just what kinds of tracking are they sites doing.

Sunday, 09 September 2012 16:12

National Association of Call Centers

C2C Consulting, LLC is proud to include the National Association of Call Centers as one of its premier clients.  Since its inception in 2005, NACC has become one of the "Go To" sources for up to date information about the call center industry. Their growth is a testimony to the professionals in the call center industry who have sought quality and unbiased data for years and were waiting for an organization like ours to emerge and fill this large vacuum. From its austere beginnings collecting data in universities, to the emergence of the Call Center Research Laboratory at The University of Southern Mississippi in 2004, to the final creation of the National Association of Call Centers as a not-for-profit membership organization, NACC emerged as one of the leading membership organization and quality data repositories for the call center industry.

Sunday, 09 September 2012 14:50

Arizona Complete

The team at C2C Consulting, LLC is proud to introduce one of its newest clients, Arizona Complete.  Since its beginning in 1978, Arizona Complete has been and is an independently owned and operated “general store” right here in the heart of Arizona.  The company’s roots are in vending, supplying snacks and beverages to the local Phoenix metro area.  After a few years as a vending company, the company expanded to be Arizona Complete Candy & Tobacco, distributing candy and tobacco to businesses across Arizona that included convenience stores, smoke shops, hospitals, hotels, and many of the Indian reservations around the state.  Then and now, Arizona Complete is proud to deliver quality and value to their customers.

That strategy has paid off, as some 30+ years later, Arizona Complete is one of the industry’s most respected distributors in Arizona.  With over 3,000 products, whether it be dry or frozen, hot or cold, snacks or candies, breakfast or lunch, tobacco or cigarettes, you name it, Arizona Complete has exactly what you need to keep your business stocked with the products your customers and employees crave.  We have the same products as our larger competitors, and some they don't.  In addition, we still provide vending services, keeping your area stocked with today's hottest, most popular items.

A couple weekends ago, the Arizona Court Reporter's Association (ACRA) invited C2C Consulting, LLC to speak at their annual state-wide convention in Prescott, Arizona.  Randy went prepared to speak about the benefits of a website for those individuals in the court reporting profession, but because of a topic covered at a meeting over lunch, he ended up expounding upon the topic of websites to the value of social media and technology as a whole to their profession.

Everybody's dream is to own a business of their own.  So why then, do some small business owners resist what being "online" means and stick with the former marketing mediums of yesteryear?  The answer, I believe, is lack of understanding coupled with fear, a combination that may be lethal to some businesses.  Read on to understand how today's hippest small businesses are creating boom businesses by using the digital world as their storefront. 

Friday, 01 July 2011 19:04

Keep It Simple Stupid

A very wise man once said, "Keep it simple stupid!"  Or if you prefer the same four letter acronym, KISS can be said to stand for "Keep it simple sweetheart."  Which ever definition of the phrase sits best with you, it doesn't really matter.  My basic point here is when designing web interfaces and how they flow to accomplish a given task, you have to keep your primary end user in mind.  When I was a twenty-something software engineer fresh out of college and ready to take on the world, this fact was brought to my attention in a VERY clear and unforgettable way.  Here's how the story goes as I remember it.

C2C-Logo-Web-150x138First came Joomla 1.0, then came Joomla 1.5.  Now there is Joomla 1.6, and there is an early BETA version of Joomla v1.7 available as we speak.  That said, the big question on everyone's mind is:


1. When do I upgrade?

2. Do I upgrade?

3. When does the madness stop?

Friday, 01 July 2011 00:00

Desert Elite Cup Goes Mobile

desert-elite-logoOne of our newest clients, Desert Elite Cup (DEC), recently took the next big step in bringing the most up-to-date technology to their fans, players, and coaches, a site targeting the mobile phone market.  As we all know, using your internet-enabled phone to access web sites is at most a "hit or miss" proposition.  Downloading content rich sites can be a never ending wait at mobile broadband speeds.  Now there are choices.  You can wait for the standard site to load, or you can choose to access the much faster loading mobile version of their site.

Saturday, 11 June 2011 06:12

Desert Foothills Soccer Club

Desert Elite TournamentThe staff at C2C Consulting is proud to announce our newest client, Desert Foothills Soccer Club.  In preparation for their upcoming Desert Elite Inaugural Cup 2011 in September, the folks at DES approached us to build them a state of the art website to showcase the event.  The new site went live with all the bells and whistles you would expect from a tournament site.  While the content will continue to expand over the coming weeks, it has all the information sponsors, players, coaches, referees need to keep tabs on all the activities leading up to the September 2 event.

Check out the site at www.desertelitecup.com, and tell the folks there how much you appreciate the work they put into building the site and having a great vision for its future.  Soon the site will also offer a mobile version.  So, you PDA folks out there can access all the information you need more easily on your internet-enabled phones to keep current.

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