For those of you responsible for looking after your company social media accounts, this thought may or may not have crossed your mind in the last couple weeks. It did mine. I follow (like) all our customers company Facebook pages to keep myself current on all the "goings on" at the company. Last week one of our great customers asked me if I saw a recent post to her company page and I had not, so I "hot-footed" it over to my Facebook tab looking for the post. I was nowhere to be found in my news feed. My initial thought was just maybe something had run amuck in the world of Facebook, and I had somehow my like of this page had gone unnoticed or worse deleted. I discovered after much diligent searching that neither was the case. According to my account settings, not only did I still like the page I loved it.
"God, I really wish I had spent more time at work!" Who said that when lying on their deathbed - NO ONE?! Here is another one for you. "Find me the cheapest surgeon available." Sounds demented does it not? In my humble opinion, we hear folks voice statements akin to this every day. Believe it or not. Now on to the show.
Do you have a family member or members that are attorneys, doctors, investment advisors, dentists, brokers, or anything of a similar sort? Now that the holidays for 2020 are creeping up, you may remember years past when some of your guests sought out the aforementioned folks to tap into the latest free advice in their area of expertise. In the current environment of lockdowns, mask-wearing, business closures, and so-called social distancing, business owners are seeking a new way to generate income. This is causing the 2020 version of the Oklahoma land rush. Businesses who here to for have given little or no thought about shifting a portion of their business to internet-based sales and/or service are now rushing to stake their claim. In this headlong rush to hang out their brand new shiny online shingle, unfortunately, businesses will encounter all manner of snake oil sales pitches. My purpose in writing this piece is to share some of the things I learned during the last 10+ years running C2C Consulting and previously more years than I care to count leading corporate software engineering groups. You will see some things I learned the hard way and others came easier by good knowledge and research or pure dumb luck. I just hope you do not try to do your research over the holiday table and dip your sleeve in the gravy.