You’ve more than likely heard of SEO. If you haven’t, no worries, because by the time you finish reading this article, you’ll have an understanding of what search engine optimization (SEO) is and why it’s valuable and important. What The Heck Is SEO?
So first, why should you be interested in this technical-sounding thing called SEO? In short, because you want people to know about you and you want to be successful. Do you remember the line from the movie, Field of Dreams, “If you build it, they will come”? That’s the illusion so many people believe when it comes to their website. Just because you have a website doesn’t mean that anyone will come to it. It’s like opening up a retail store in an abandoned strip mall and not putting up a sign making people aware that you’re there. As the #1 most important marketing tool of the 21st century, your website is the most important means to let others know that you exist. Here is where SEO is critical.
Why Is SEO Important?
Every second of every day, people search for things on the Internet. When these searches happen, it creates a massive amount of what is known as Internet traffic, but more importantly, it generates a great deal of very specific, high-intent Internet traffic. It is here where your business is receiving a very powerful benefit as a result of your decision to have C2C Consulting create your website for you. When we created and put your website live, we included in your website the basic information about your business using SEO to help drive important and related traffic, leads, sales, and, in the end, revenue and profit for your business. How did we do that? In the backend of your website and sprinkled through your website pages, we included pertinent keywords and descriptions about your business to make sure your company stands out and is counted in the vast world of the Internet. What does that do for you? To illustrate, if your business sells a service or a product, would you rather be on a coupon in a mailer that gets thrown away with the junk mail or would you rather show up every time anyone in the world types in your type of service or product into Google or Safari? Certainly, the latter, because those people have the “intent”, meaning they are raising their hand and saying that they are interested in something your business offers.
Why Should You Care About SEO?
People are searching for any manner of things directly related to your business. Beyond that, they are also searching for all kinds of things that are only loosely associated to your business. These provide you with opportunities to connect with those folks to help answer questions, solve problems, and become a valuable business resource for them. Are you more likely to do business with a company that has a website that offered great information each of the last four times you turned to Google for help with a problem or with someone you’ve never heard of?
So What Now?
That said, search results are constantly changing. Google, especially, constantly updates and refines how they rank websites on the Internet. It is an ever-changing set of rules that they put in place to keep us all on our toes. At a high level, Google or Safari uses hundreds of ranking factors to decide where your site will rank including unique content, where folks go on your site, whether your site is mobile, quality of the keywords on your site, whether you have links to your site from other websites, directories your business is signed up for, how often the content on your site changes, and so on. Hopefully, by this point, you know a lot more about how the Internet works and are probably wondering where your website ranks. Starting mid-July, C2C will email to you a monthly report giving you a rough idea where your website is positioned thus providing you a window into the world of what can be done to position your website and business to create more search traffic from search engines like Google and Safari. Do not be dismayed – rankings change up and down over time. It is important to know that NO site does a perfect job of executing against every single aspect of search engine optimization. As the saying goes, “if you can measure it, then you can improve it.”
The ultimate goal of any SEO work is to get more exposure and traffic for your business. Many of our clients have engaged C2C to take care of this for them on an ongoing basis. By partnering with us for their SEO work, our clients have the peace of mind that their website investment is working for them and creating a roadmap for their success. Give us a call if you are interested in having a discussion on how we can help you move the needle for your business!