Support & Maintenance
On-Call Technical Support Server & Desktop Management Remote Monitoring Project Management Spam & Virus Protection Remote Data Backup IT Strategy
Our Clients

C2C Blog

Keep It Simple Stupid

A very wise man once said, "Keep it simple stupid!"  Or if you prefer the same four letter acronym, KISS can be said to stand for "Keep it simple sweetheart."  Which ever definition of the phrase sits best with you, it doesn't really matter.  My basic point here is when designing web interfaces and how they flow to accomplish a given task, you have to keep your primary end user in mind.  When I was a twenty-something software engineer fresh out of college and ready to take on the world, this fact was brought to my attention in a VERY clear and unforgettable way.  Here's how the story goes as I remember it.

This Is Not Your Father's Profession Anymore...

A couple weekends ago, the Arizona Court Reporter's Association (ACRA) invited C2C Consulting, LLC to speak at their annual state-wide convention in Prescott, Arizona.  Randy went prepared to speak about the benefits of a website for those individuals in the court reporting profession, but because of a topic covered at a meeting over lunch, he ended up expounding upon the topic of websites to the value of social media and technology as a whole to their profession.

Small Businesses Must Get In On The Online World - Now!

Everybody's dream is to own a business of their own.  So why then, do some small business owners resist what being "online" means and stick with the former marketing mediums of yesteryear?  The answer, I believe, is lack of understanding coupled with fear, a combination that may be lethal to some businesses.  Read on to understand how today's hippest small businesses are creating boom businesses by using the digital world as their storefront. 

Do Not Track Me Bro!

The Internet has become one huge game of follow the leader.  Companies are spending huge dollars to find out all about your browsing habits.  For example let's say, you are in the market for some new sneakers.  In your quest for the perfect pair of shoes at the right price, you fire up your trusty Internet browser and begin the process of sniffing out your quarry and sizing it up for the kill; with free shipping too!  At this moment unless you take steps to ensure the sneaker manufacturers, distributors, and retail outlets are looking over your shoulder at every dark alley you browse down.  So you say, "How widespread is this?"  Or, perhaps you are thinking, "I didn't even know this was happening."  Now, keep in mind there is nothing even close to scientific about this data, but about two weeks ago I started conducting a survey on the websites I visit regularly (and no I won't name them.)  I found there are between 6 and 12 tracking tools showing up on every site.  Actually, the counts didn't surprise me at all, but the next valid question is just what kinds of tracking are they sites doing.

Doin' The Chores

Having been born and raised in the midwest, I've done my fair share of chores around the barn, some fun, some not so much.  My family raised a small herd of dairy cows when I was a kid, and as most of you from that upbringing know, some of the cows would allow themselves to be milked by machine (the preferred method), and some would not.  Not wanting the milk from those "rebels" to escape the production cycle, we milked those individuals by hand.  One necessary item to complete this feat was the ol' milking stool.  Now to be honest with you it was a complex contraption made by nailing two boards together in the shape of a T, but that tried and true design does not do anything to further the real point of this article, so you'll see my stool has three legs.  Yes; now you can say you actually know a programmer / web-developer that can milk a cow and ride a horse, just in case the internet ever goes away!   One of the most common questions we receive from our small business customers is, "Do I need a Facebook account?"  As with just about everything in the technical world, the true answer is, "That depends."  I do believe there are some common sense steps to follow regarding a company's desire to incorporate social media into their marketing and sales efforts.

Websites Need Facelifts Too!

Recently, one of our large multi-site customers went live with a totally updated and revamped site.  The thought occurred to me that this is a topic that "anyone" responsible for the regular care and feeding of a website needs to have at top of mind.  To the point of sounding like a broken record I'm sure, I remind my clients regularly that websites are very much like real-estate.  The main difference is instead of the mantra being, "Location, location, location.  It is content, content, content."  To be honest, content is only part of a successful formula for creating a site that continually draws traffic and continues to grow your business.  A website is made up of three primary parts:  content, technology, and visual (look and feel), at its simplest level.  All of these foundation bits and pieces needs to be kept current and not looking stale.  Why else do you occasionally put a fresh coat of paint on the old homestead?

Hot Technical News

NASA just crashed a satellite into the moon on purpose

You might remember NASA's LADEE as the satellite where the administration tested a new broadband-fast laser communication system for sending data back to Earth. Now, however, the Lunar Atmosphere and Dust Environment Explorer is no more, since NASA......

Google kicks off Chromecast offers program with £5 of free Play credit

With Google's Chromecast streaming dongle now fully settled in the UK, the great provider (of search results) has kicked off a promotional program rewarding new and old customers alike. You'll find the offer highlighted in the Play store, where......

Samsung's Milk Music will soon cost $4 per month to listen ad-free

You know what they say about all good things in life. Samsung has been offering an ad-free version of its Milk Music service for no charge since launch, but the company has posted a new infographic revealing that Americans will soon have to pay $4......

Oculus Rift helps terminally ill woman take one last stroll in the sun

A terminally ill woman has reminded us of the limitless potential for devices like the Oculus Rift beyond just gaming and entertainment. After Roberta Firstenberg's cancer treatments failed last year, she was told she had just a few months to live.......

Teen Arrested For Using Heartbleed To Get Canadian Taxpayer Info; Did Nothing To Hide Himself

One of the most high profile victims of the Heartbleed vulnerability was the Canadian tax service, Canada Revenue Agency, which shut down its online tax filing offering. A few days later, the agency admitted that about 900 Canadians had information copied from the site via someone exploiting the vulnerability, prior to the site being shut down....

Microsoft's now letting developers respond to app store critics

If a Windows Phone app disappoints you, it's probably right that you call out its failings and warn others to steer clear. Don't be surprised, however, if the minds behind the software start responding to your gripes directly. Microsoft is slowly......

Wu-Tang fans hope to liberate 'Shaolin' for $5 million but have a ways to go (updated)

When you have the cultural cachet of someone like the Wu-Tang Clan, there are a handful of luxuries afforded to you that few others have. Like selling the only copy of your upcoming album for $5 million, for instance. But in an effort to free Once......

Sci-Fi Contest Roundup: No Tea

In case you haven’t heard, we’re running a contest on Hackaday Projects for the best Sci-Fi build. We’re a little under two weeks until the deadline for the contest and so far there are a lot of great entries (and lots of great prizes still up for grabs).If there’s one thing this contest has taught us, it’s that...

Social Media News

LinkedIn Publishing Platform: What Marketers Need to Know

Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast [...]Th...

New Facebook for iPhone Lets You Reply to Comments on Pages

Facebook has rolled out version 9.0 of its iPhone app, adding the ability to reply to comments on stories on certain PagesFor this to work, the Page in question must have this feature turned onSee also: The Comparative Anatomy of the Xbox One vs. PlayStation 4Also, group admins can now easily review and approve pending posts by group members, and...

Social Seating Can Lead to Business Opportunities on Dutch Airline

The Boeing could be the new board room.Business travelers have found a new way to make valuable connections thanks to KLM Royal Dutch Airline's social seating service Meet & Seat, which was launched in 2012 to introduce passengers with similar interests via social media. Over the past two years the company has found that approximately half of...

Facebook Launches 'Nearby Friends' Location Feature for Meet-Ups IRL

Facebook has always encouraged you to share with your friends — your favorite movies, pictures, and life updates. Now Facebook wants you sharing your location, too.The social network on Thursday announced Nearby Friends, a new feature built into Facebook's mobile app that allows you to see which of your friends are close by, and even share...

60+ Events in Social Media, Entrepreneurship and More

The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward, from those in Chicago to New York. If you don't find something that's right for you, check out more than...

Ironically, Anonymous App Secret Is Hatching IRL Meetups

On anonymous social media app Secret, you can be anyone you want — even yourself.My new acquaintance, whom we'll call Steve, has just organized one of the first Secret IRL meetups, which began with this simple Secret: "Starting yet another expensive, consumption habit: artisanal whiskey. San Francisco, you can keep your $4 toast."The Secret...

How To Build a Content Strategy Using a Social Media Audit

Do you want to create a strong social media content strategy? Are you looking for tools to help you analyze the content on your competitors’ social media profiles? To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. In this article I’ll share how to [...]This post How...

4 Ways to Maximize Your Network With Social Media

Do you want to quickly find and meet contacts related to your industry? Are you looking for ways to establish a long-term relationship with those connections? It can be tough to make first contact without coming on too strong. But if you engage with someone before you pitch and let them get to know you [...]This post 4 Ways to Maximize Your...

Featured Clients

Banner
Banner
Banner
Banner
Banner
Banner
Find Us on Facebook

Find Us on

Facebook            

Follow Us on Twitter

Follow Us on

Twitter                

Linked In

Connect With Us on

Linked In

Email

Contact Us Via

Email                   

RSS Feeds

Subscribe to Our

News Feed         


[BACK TO TOP]

Twitter

Powered by C2C Consulting, LLC